the Scalability Project Blog

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Why Optimized Landing Pages Matter

Posted by Shade Wilson

Apr 4, 2012 5:01:00 PM


Recently, I found myself searching the internet for a gift. I knew what I wanted and how much I wanted to spend, but that didn’t stop some unsatisfactory results from popping up. Despite my best efforts, I still wound up hitting the back button a few times before accomplishing my goal. Why? This is where optimized landing pages comes into play.

Optimization is a word that gets used a lot these days, especially when it comes to e-commerce and online marketing trends. In fact, it’s used so often, I began to wonder about the secrets behind it. When everything from search engines to advertising connects back to an off shoot of optimization; I’m sure I’m not the only one curious to know more. This is a broad topic so I think it might help to narrow the scope and focus on one aspect at a time. In this article, I’ll pinpoint why optimized landing pages are important.


Understanding the Power of First Impressions

Landing pages are a visitor’s first impression of a website. After clicking on a link from the list of search results or responding to an advertisement; they deliver a purposeful introduction. Whether the search is for information or business; these pages are used to direct and track targeted web traffic. This meansan effectivepage will equate to residual sales and lead generation. Most importantly, the power to create these results lies in the hands of the business. Make sure the impression is a lasting one.

The Art of Sales Seduction

Access to the proper tools is essential when constructing successful landing pages. The right resources will help businesses define and measure their goals. Once the pieces are set, it’s time for the testing phase. The beauty of landing page optimization is that it produces near immediate results. Businesses can gauge what is working and what isn’t. They are in control of the target and can revise the site accordingly to improve sales.

Marketing on the web is highly competitive. Rival businesses are constantly perfecting their landing pages. If they’re not, don’t miss out on an opportunity to increase sales and leads. Learn how to drive purchase power and keep visitors, like me, from hitting the back button.


Interested in more information?

I invite you to download the new ebook we just published.
7 Factors for Building Optimized Landing Pages that Generate Leads


7 Factors for Building Optimized Landing Pages


Topics: Lead Generation

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