Seems like every month another must-have tool for digital marketing or social media launches. Many of these are real advances and can be extremely helpful. If your go to market strategy starts with technology; you’re likely to miss the mark.
We worked with one client a couple of years ago that was a real lover of technology. He was always buying or looking at buying the latest updates to come on the market. Instead of making the work easier, all of these disconnected tools actually slowed the process down. He loved to have as he said “have a lot of plates spinning”, but ended up with more work than results.