the Scalability Project Blog

We cover topics across a wide spectrum of marketing strategy, traffic building, lead generation, lead nurturing and marketing analytics. 

The cost of a lazy social media strategy with no marketing objectives

Posted by Alex Wilson

Jan 12, 2014 3:34:00 AM

social-media-strategy

Think about a beautiful Saturday morning, the start to a weekend where you have no plans or obligations. There is a perfect weather forecast and you really feel like you have the motivation to accomplish anything. You might even think this weekend will be your chance to accomplish that DIY project, or go to the gym. However, one thing leads to another, and you unable to follow through, never quite making it off the couch. What does this weekend amount to? A hard lesson in opportunity costs.

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Topics: Marketing Analytics, Building Website Traffic

Combining link tracking with short urls to measure your offline marketing

Posted by Shade Wilson

Jun 10, 2013 7:42:00 PM

Digital marketers have been using link tracking and query strings to measure the success or failure of their campaigns for years. The challenge has been how to translate that same measurement to offline campaigns.

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Topics: Marketing Analytics

3 things your marketing dashboard should answer

Posted by Shade Wilson

Mar 13, 2013 2:30:00 AM

How good is your marketing dashboard at tracking the results and impact of your marketing programs on your company’s bottom line?

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Topics: Marketing Analytics

Using link tracking to improve your marketing campaigns

Posted by Shade Wilson

Jan 8, 2013 5:48:00 PM

There are a variety of analytical tools to measure how visitors interact digitally with your business. Google Analytics will measure site traffic and activity. Marketing automation tools like HubSpot can track individual visitor engagement on the site and highlight your best business opportunities. However, once you're beyond mastering some of the initial features of website analytics, it's time to dig deeper by measuring the campaigns that drove visitors to your site. Link tracking will help you do that by using marketing analytics to determine which of your campaign sources brings in the most value, and which are not delivering the ROI.

 

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Topics: Marketing Analytics

Tracking the financial performance measures of your marketing campaigns

Posted by Shade Wilson

Sep 14, 2012 2:37:00 PM

trackingthefinancialperformance

Most marketers are good at measuring opens and clicks of their campaigns. Not enough marketers are tracking the financial performance measures that are the real purpose of their marketing.

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Topics: Marketing Analytics

Improving your campaign efficiency with metrics marketing

Posted by Shade Wilson

Aug 21, 2012 7:49:00 AM

whatisROI-1

The integral part of every business is attracting potential customers to the businesses’ product/service offers in a marketing campaign. Large companies can easily spend millions of dollars reaching out to an audience to build awareness, hoping that a thin margin will take interest. However, this type of overreaching campaign is very complicated and nearly impossible to determine conversion rates.

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Topics: Marketing Analytics

How to check website traffic of your site & monitor its performance

Posted by Shade Wilson

Aug 3, 2012 12:46:06 PM

Great, so you’ve launched a new website to help your business grow. You might be curious to check website traffic to know how people access, where they’re coming from and and what actions they’re taking on the site.

An easy way to track and check website traffic of your site

While this information may seem difficult to find, it really isn’t secret. In fact it’s easy to discover with the help of web analytics. Surprisingly, 1/3 of all websites do not use analytics at all. In order to check website traffic, you can use a number of different providers, but one of the favorite for small and midsized businesses is Google Analytics.

Implementing Google Analytics to check website traffic is a cinch. Just go to google.com/analytics and create an account. Their site will walk you through the steps to take, and what information is needed like URL and time zone. Depending on how your site is build you many need to answer more specific questions like if your website spans multiple domains. After following the steps, you will be given a piece of code to paste into the header of the pages on your site. If you use HTML, place the code into every page you want to track of the site.

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Topics: Marketing Analytics

Small business lead generation, how to jumpstart your business

Posted by Shade Wilson

Jul 19, 2012 6:05:00 PM

Small-Business-Lead-Generation

Everyone has heard of Brand X. They're the other guy. And how about Acme, made famous by Wile E. Coyote's endless pursuit of the ultrafast Roadrunner (beep, beep!).

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Topics: Marketing Analytics, Building Website Traffic, Lead Generation, Lead Nurturing

Answering what is ROI with Analytics

Posted by Shade Wilson

Jul 13, 2012 4:05:00 AM

There are so many exciting new developments in marketing today from digital to social to inbound. However, if you can't answer the what is ROI of Marketing question, you will quickly find yourself on the wrong side of senior management.

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Topics: Marketing Analytics

A trend in marketing, ROI Marketing

Posted by Shade Wilson

Jun 13, 2012 9:15:00 AM

 

roi-marketingOver the past few years we've seen an explosion of "new" marketing terms. Using Google's Insights for Search tool shows some interesting trends. Did you realize that social media marketing and digital marketing really only started to impact the public conscience in mid-2008? That's around the same time that interactive marketing and search marketing started to fade from our search lexicon.

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Topics: Marketing Analytics

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