We all have our insider language and acronyms. Marketers will talk endlessly about things like SEO, UX, CTR, CPA, KPI and more. Sales counters with the need for BANT, PPVVC, GPCT, ABC and my personal favorite MMC. But what are we really getting at?
Time to move beyond the typical marketing language and get right to the questions your Sales VP really wishes you would ask about the sales pipeline.