the Scalability Project Blog

We cover topics across a wide spectrum of marketing strategy, traffic building, lead generation, lead nurturing and marketing analytics. 

5 Things you need to know before launching your content marketing plan

Posted by Shade Wilson

Sep 28, 2014 7:36:00 PM

You’re ready to launch your first content marketing plan. You’ve lined up your contributors, worked out your blogging calendar and developed a few impactful content pieces for your buyers to download.

There is only one problem. This just might be the most dangerous moment for the success of your campaign if you don’t have clarity on a few key things.

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Topics: Lead Generation

A better way to connect the marketing and sales pipeline : seamlessly

Posted by Shade Wilson

Sep 16, 2014 5:00:00 PM

The Customer Relationship Management (CRM) market has no shortage of options for companies looking to manage their sales pipeline. Salesforce with more than 100,000 customers may be the most familiar. But others like Zoho (50,000 customers) and Microsoft Dynamics (40,000 customers) also have significant user bases. (source: Capterra)

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Topics: Lead Nurturing

A go to market strategy based on technology alone is a poor choice

Posted by Shade Wilson

Sep 14, 2014 5:14:00 PM

Seems like every month another must-have tool for digital marketing or social media launches. Many of these are real advances and can be extremely helpful. If your go to market strategy starts with technology; you’re likely to miss the mark.

We worked with one client a couple of years ago that was a real lover of technology. He was always buying or looking at buying the latest updates to come on the market. Instead of making the work easier, all of these disconnected tools actually slowed the process down. He loved to have as he said “have a lot of plates spinning”, but ended up with more work than results.

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Topics: Marketing Strategies

A Better Promotional Strategy in 5 Steps

Posted by Shade Wilson

Sep 4, 2014 12:21:21 PM

The temptation for anyone working on a promotional strategy for a new product or sales campaign is to shortcut the important planning and strategy steps and jump to tactics.

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Topics: Marketing Strategies

Comparing the Top Lead Management Systems & Marketing Automation Tools

Posted by Shade Wilson

Aug 24, 2014 7:39:00 PM

Interest in marketing automation and lead managment systems has increased significantly with monthly searches for these terms doubling in the past two years alone. 

Many businesses are now looking at the technology and trying to decide which among the many platform options is right for them. 

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Topics: Lead Nurturing

Google's Algorithms are a Best Ally for Strategic Marketing Plans

Posted by Help Brands Grow

Aug 7, 2014 12:12:51 PM


I'm sure by now you have heard about Google's update and how many have suffered the wrath of the Panda. The aim of their Panda and Penguin updates have been to remove poor quality sites from the top of Google's search page.

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3 questions to ask before hiring someone to manage your social media strategy

Posted by Mike Ward

Jul 24, 2014 9:00:00 AM

There is no denying that companies who skimp or altogether skip on social media strategy may face a virtual wag of the finger from tech-savvy consumers and curious prospects.

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Topics: Marketing Strategies

Why content marketing strategy is a terrible idea for some companies

Posted by Shade Wilson

Jul 20, 2014 7:30:00 PM

Content marketing strategy has gained popularity over the past couple of years as companies look for ways to move beyond a traditional “smile and dial” approach to generating new business. 

Content marketing is not easy.
It takes work and ongoing effort to be successful.

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Topics: Marketing Strategies

3 Ways the Best Landing Pages Can Keep your Campaigns from Crashing

Posted by Mike Ward

Jul 10, 2014 3:34:00 PM

If your prospects are responding to that strong call to action in your email campaigns at a better than expected rate, that’s great. A great start, that is.

Converting these same folks from your landing page is how you create new customers. And if you don’t hold their hands, sprinkle a little pixie dust and provide a soft landing page before asking them to make the leap with you, you risk watching them – and that campaign with sky-high potential – crash hard.

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Topics: Lead Generation

5 Email Marketing Tips to Make Your Content Marketing Even Better

Posted by Shade Wilson

Jul 6, 2014 11:33:00 PM

The promise of content marketing is that it is a non-spammy way to attract visitors to a website. Done well, demonstrating knowledge and expertise in a way that your prospect will find helpful, you will leave them asking for more. 

However, if it stops with your website, you may have drawn more visitors, but you’re unlikely to convert them to sales ready conversations. To take a good content marketing program to a great content marketing program takes a few well-placed email marketing tips.

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Topics: Lead Nurturing

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